Day 33: The beginning of the end

Wow, welcome back to week 7 of my portfolio project!! 🥹 🥹 🥹 I can't believe we're already nearing the end and MY PROJECT IS DUE IN T-14 DAYS. 

As I wrap up editing my opening, I need to continue planning for my CCR. The CCR is essentially another project in itself, which is why today (or really last week) marks the beginning of the end. So today I'll be researching CCR question #2, which you can see below.

• How does your product engage with audiences and how would it be distributed as a real media text?

First of all, my target audience is young girls, ranging from ages 12-18. Their common interests are hanging out with friends, fashion, and finding creative ways to express themselves. In my opening, it is revealed that Maia is being bullied and throughout the film she would figure out a way to combat it. The target audience would hopefully find something about the film relatable, which is what coming of age films are all about.

In order to engage my audience, I used bright colors in the set and costume design to keep it visually interesting. I also chose to essentially montage clips of representation of the voice over so that the audience can essentially "get to know" Maia as a person more.

Now, how would I distribute as an amateur creator?

As an amateur creator, I would start by uploading my film to YouTube. Since there are so many people, especially Gen Z, use YouTube as one of their main sources of entertainment, I think that this would be very effective in reaching my target audience. 

I would also enter into different film festivals near me. Ones that are coming up are the Miami Film Festival, the Sunscreen Film Festival, and the Florida Film Festival. By distributing to these film festivals, I will be able to reach other creators with similar interests and others who just go to watch.

Lastly, I would create a film maker's website using something simple like WIX. On the website, you would be able to stream my film (with ads of course), reach out to me and see what I'll create next. You would also be able to access the official Maia: Unfiltered blog where audience members are encouraged to leave comments.

Thank you for reading today's post and I'll catch you on the next one where I'll be continuing to research for my CCRs!!

Sources:
Hardacre, O. (2014, March 20). Target audience research. prezi.com. https://prezi.com/u-mzr7kqffc7/target-audience-research/ 

Guardian News and Media. (2025, July 30). YouTube most popular first TV destination for children, Ofcom finds. The Guardian. https://www.theguardian.com/technology/2025/jul/30/youtube-tv-destination-children-ofcom-survey 

Productions, Y. (n.d.). Here’s how to distribute and actually monetise your short films | by Yotko Productions | Medium. Here’s how to distribute and actually monetise your short films. https://medium.com/@mguerrini/heres-how-to-distribute-and-actually-monetise-your-short-films-f52b30dd979b